The NEW Way to Win at Content Marketing in 2026

TLDR;

This video outlines a three-part content marketing system designed to generate leads and clients consistently over time, moving away from the exhausting "hamster wheel" approach of constant, fleeting content creation. The system, called the "Momentum Loop," comprises attraction content (primarily long-form YouTube videos), conversion content (website elements), and email marketing.

Attraction Content: Focuses on long-form YouTube videos optimised for search, aiming to educate and attract ideal clients actively seeking solutions.
Conversion Content: Encompasses website elements like landing pages and lead magnets, designed to convert engaged viewers into leads or clients by clearly communicating value and providing social proof.
Email Marketing: Uses weekly nurture emails to maintain engagement and build trust, alongside less frequent sales emails to convert nurtured leads into paying clients.

Introduction: Mastering Content Marketing [0:00]

Most business owners are exhausted from creating content that disappears quickly and chasing constantly changing algorithms, which yields little return on investment. A three-part content system can be implemented to build on itself over time, ensuring content created today continues to attract clients for years to come. This system has helped build a multi-million dollar business with minimal weekly content creation and has proven effective for numerous expertise-based business owners.

The Momentum Loop vs. The Hamster Wheel [0:11]

Traditional content marketing often resembles a hamster wheel, requiring constant effort for minimal, fleeting results, much like daily social media posting or short-form videos. In contrast, the "Momentum Loop" functions like a flywheel. Each piece of content adds to the momentum, creating a self-sustaining system that continues to generate results over time.

Attraction Content: The Power of YouTube [1:58]

Attraction content aims to get discovered by new people and deepen relationships with existing followers, typically residing on platforms you don't own, such as social media, YouTube, and podcast platforms. While options like blog posts, short-form videos, and podcasts exist, YouTube long-form videos are highlighted as the gold standard due to their built-in search mechanism. Unlike social media, where users passively scroll, YouTube users actively search for solutions, making them motivated and closer to hiring someone. The YouTube algorithm suggests related videos, encouraging viewers to binge-watch content and build a connection with the creator. Video content converts better than other formats, with 87% of marketers reporting increased website traffic and higher purchase intent.

Carlton Dennis: An Example of Effective Attraction Content [5:05]

Carlton Dennis's tax alchemy channel exemplifies effective attraction content by consistently creating videos for business owners concerned about taxes. His content includes FAQ videos, list videos, comparison videos, and thought leadership pieces. Some of his videos, created years ago, continue to generate significant views and leads, demonstrating the power of evergreen content. He gets 34 views every hour, 4 years later.

Creating Effective Attraction Videos [6:35]

Good attraction videos should be simple, weekly, education-based content targeting what people are actively searching for through keyword research using tools like Vid IQ or YouTube search suggestions. Mixing formats like FAQs, lists, tutorials, comparisons, and thought leadership pieces can deepen relationships with existing viewers and attract new ones. Each video serves as an entry point into the momentum loop, offering another chance for discovery.

Conversion Content: Sealing the Deal on Your Website [7:57]

Conversion content on your website converts viewers who are 80% sold into paying clients. After watching multiple videos, visitors are already familiar with and trusting of you, so your website needs to clearly communicate what you offer, the benefits, and expected results. This differs from cold website traffic, which requires more convincing. Conversion content lives on your homepage, service pages, landing pages, booking pages, and lead magnets.

Keys to Effective Conversion Content [9:02]

Three keys to effective conversion content are:

Crystal-Clear Value Proposition: Communicate what you do and how it helps in seconds. Clear value propositions can increase conversions by 201%.
One Page, One Purpose: Each page should have a single primary action. Focused landing pages see 55% more leads.
Show the Proof: Include testimonials and trust badges to demonstrate your ability to deliver results. Two-thirds of high-converting landing pages include testimonials.

Lead Magnets: Capturing Email Addresses [11:20]

Capturing email addresses is a smart conversion goal, allowing you to nurture relationships until visitors are ready to hire you. Jamie Wolfer's wedding planning YouTube channel uses a free wedding planning checklist as a lead magnet. This simple offer, without distractions, encourages sign-ups. The checklist highlights the complexity of wedding planning, potentially leading couples to hire her. Even if they don't hire immediately, she can follow up via email.

Email Marketing: The Powerhouse of Revenue Generation [12:50]

Email marketing is a primary revenue source, delivering a high return on investment (3,600%). It's the only channel where you have direct access to your audience, unaffected by algorithms or platform changes. Email content is divided into two categories: weekly nurture emails and sales emails.

Weekly Nurture Emails: Building Relationships [13:54]

Weekly nurture emails are simple emails about your new videos or content, explaining why it's worth their time without selling anything. These emails drive traffic back to your content, deepening relationships and increasing the likelihood of future engagement and sales. It takes around 11 touchpoints for a lead to convert, and weekly emails ensure these touchpoints happen naturally.

Sales Emails: Converting Nurtured Leads [15:23]

Sales emails are less frequent, used for promotions or filling consulting slots. They are effective because of the trust built through nurture emails and valuable content. These emails aren't aggressively selling; they remind recipients of the free help provided and offer a closer working relationship. Sales emails work because of all the nurtured emails and the content that came before them.