TLDR;
This video is a comprehensive copywriting course designed to equip viewers with the skills to earn between $5,000 and $10,000 per month. Tomstoic shares his journey from being a self-proclaimed "dumbest" and "least hardworking" individual to achieving financial freedom through copywriting in just one year. He emphasizes the importance of online income in 2024 and offers a step-by-step guide, including:
- Understanding what copywriting is and where it's used.
- Proven templates for writing effective copy.
- Strategies for finding and retaining clients.
- The mindset and work ethic required for success.
Intro [0:02]
Tomstoic introduces a free copywriting course aimed at helping viewers earn $5,000 to $10,000 per month. He shares his personal story, highlighting his transformation from working manual labor to achieving financial freedom through copywriting within a year. He emphasizes that anyone can achieve similar results with dedication and the right knowledge, regardless of their background or perceived intelligence.
Tom's Background and Copyrighting Intro [2:30]
Tom provides background, describing himself as an underachiever who discovered copywriting and transformed his life in a year. He emphasizes the sacrifices required, such as losing friends and family time, but asserts the long-term rewards are worth it. He defines copywriting as "sales in text," the art of persuasion through words, and clarifies it's a service-based business where you get paid for your skills and time.
Why Copywriting is Needed [12:07]
Tom explains that copywriters are needed because business owners are often good at creating products but bad at selling them. Copywriters implement their skills by writing on behalf of others, using tools like a laptop and Google Docs. He highlights that copywriting is accessible, free, and doesn't require large investments, unlike other online business models.
Types of Copywriting: Emails and Captions [15:21]
Tom identifies various types of copywriting, including emails, ads, websites, and scripts, but recommends focusing on emails and captions for beginners due to their simplicity and wide applicability. He notes that brands can make 20% of their earnings from emails. He also highlights the high leverage and remuneration for the time invested in writing emails and captions.
Tools and Templates for Writing [21:32]
Tom outlines the basic requirements for writing copy: Wi-Fi, a laptop, something to write about, and 46 chromosomes. He introduces the concept of using templates to simplify the writing process, comparing them to stabilizers on a bicycle. He presents two templates: "Dick" (Disrupt, Intrigue, Call to Action) and "NESB" (New, Easy, Safe, Big), explaining how to use them to create compelling copy.
Templates Explained: Dick and NESB [23:35]
Tom explains the "Dick" template (Disrupt, Intrigue, Call to Action), detailing how to capture attention, build interest, and prompt action. He then introduces the "NESB" template (New, Easy, Safe, Big), focusing on the four main emotions influencing buying decisions. He provides examples of how to apply these templates to email marketing, emphasizing the importance of understanding and appealing to these core emotions.
Practice and Deliberate Practice [35:03]
Tom stresses the importance of practice, recommending writing at least 30 emails or captions before seeking clients. He introduces the concept of deliberate practice, emphasizing the need to focus on improving weaknesses rather than repeating strengths. He shares a personal anecdote about improving his golf game by focusing on shots he couldn't hit, illustrating the power of targeted practice.
Building Intrigue and Eliciting Emotion [45:25]
Tom provides techniques for building intrigue in copy, including asking questions, using numbers, creating open loops, and employing gimmicks. He emphasizes that asking questions changes the dynamic of the copy, making it feel like a conversation. He also discusses how to elicit emotion through descriptive writing and real-world examples, making the reader feel heard and understood.
Getting Paid and Understanding Value [1:05:03]
Tom explains that copywriters get paid for their skills and for saving clients time. He notes that even without delivering exceptional results, clients may continue paying for the convenience of having someone manage their copy. He emphasizes the importance of mastering persuasive text, as it's the most common form of sales.
Client Acquisition: Instagram Outreach [1:10:48]
Tom outlines a strategy for acquiring clients through cold outreach on Instagram, emphasizing the importance of a decent profile, following potential clients, and sending personalized messages. He provides a script for initial contact, focusing on complimenting their content and identifying gaps in their marketing. He also advises on building rapport by liking and commenting on their posts.
Client Acquisition: Email Outreach [1:27:39]
Tom details how to acquire clients through email outreach, recommending the use of Apollo.io to find business contacts. He stresses the importance of finding the decision-maker's email and provides a script for initial contact, framing it as fan mail. He also advises purchasing a domain for a more professional email address and prioritizing quality over quantity in outreach efforts.
Sales Calls: Techniques and Strategies [1:40:41]
Tom provides a guide to conducting effective sales calls, emphasizing the importance of building rapport, asking strategic questions, and controlling the conversation. He advises against turning the call into an interview and instead focusing on understanding the client's needs and pain points. He also stresses the importance of never bringing up price first and allowing the client to initiate the discussion.
Closing the Deal and Post-Purchase Etiquette [1:52:56]
Tom shares tips for closing deals on sales calls, including how to handle price negotiations and the importance of not lowering prices without reducing deliverables. He stresses the need to be flexible with payment methods and to always take the money. He also emphasizes the importance of post-purchase etiquette, including outlining the next steps and reassuring the client of their investment.
Retaining Clients and Scaling Your Business [2:08:53]
Tom shares strategies for retaining clients, emphasizing the importance of under-promising and over-delivering. He notes that being liked and delivering results are the two key factors in client retention. He also provides advice on scaling a copywriting business, including learning to type faster and increasing prices strategically.
Final Thoughts and Call to Action [2:18:55]
Tom concludes by encouraging viewers to take action and implement the strategies discussed. He reiterates that success requires dedication, hard work, and a willingness to push through challenges. He offers one-on-one coaching for those serious about scaling their business and emphasizes that the knowledge shared is sufficient to reach a $5,000 per month income.
